About Today | Sotheby’s

About Today Sotheby’s International Realty

Today Sotheby’s International Realty has a long history of success in San Mateo County dating back to April, 1990, when it began as Today, Inc., a one-office firm in San Carlos founded by broker/owners Jeanne Garde and Jim Meader. In 24 years it’s grown to include almost 100 sales associates. Since the start, Today’s strategy has been to empower individual associates, giving them the support and freedom to function at the highest level possible. In 2013, those associates closed more than 1,200 transactions. For the year, Today had the highest per agent productivity rate among San Mateo County Association of Realtors member firms, both in terms of number of completed transactions and total sales volume. The firm finished the first quarter of 2013 with a market share 35 percent greater than its next closest competitor and is on track to surpass $1 billion in total sales in 2014.

Under Jeanne and Jim’s leadership Today’s has created a culture of empowerment and cooperation with an understanding that the client IS the associate, over time earning Today the reputation as the “office where everyone wants to be.” Never content to rest on its laurels, Today Sotheby’s International Realty is committed to growth and change, constantly integrating into its business the most current technology, the best possible support staff and the best market strategies into its operations in an effort toward keeping Today Sotheby’s International Realty the best real estate company on the Peninsula.


Community involvement is a multi-faceted, ongoing emphasis at Today Sotheby’s International Realty. We understand that achieving success as a real estate firm involves more than buying and selling homes. It also means making meaningful connections with the community and providing support, both locally and nationally, for worthwhile causes. Everyone at Today’s, from individual associates to managers and support staff, is committed to serving the public beyond their real estate needs.

At Today’s, community and charity involvement take on many forms. Most recently, Today Sotheby’s International Realty became a national co-sponsor of the Breast Cancer Survivor Recognition Program at Komen Race for the Cure® events. In addition, it’s been the official real estate sponsor of Children’s Miracle Network since 1992. On the local level, Today Sotheby’s International Realty is a proud sponsor of Toys For Tots, the San Carlos Art and Wine Festival, local Concerts in the Park, the San Carlos Farmer’s Market and a consistent sponsor of numerous local school causes and events.


Today Sotheby’s International Realty has a long tradition as an early adopter of technology. The company is based on the belief that it’s important to provide the most innovative tools, thorough training and a service-oriented staff to enable agents to be at their most competitive in today’s hot real estate market. Today invests heavily in the most innovative real products. In 2013 alone, Today partnered with touchCMA, giving associates and clients access to the only dynamic, digital Comprehensive Marketing Analysis in San Mateo County, RealScout, a full-featured platform that allows buyers to search for homes by features in a way not possible with traditional MLS, and a full San Mateo County community video library in partnership with the RealHomeTour. In addition, Today’s new mobile website and agent mobile websites were launched in Fall of 2014.


We at Today Sotheby’s International Realty are very proud of the traditions we’ve created during almost 25 years of service in San Mateo County. During that time we’ve become one of the leading agencies on the Peninsula, a position we take very seriously. We’re committed to continuously refining and honing our approach, always learning more about our company and our community in an effort at guaranteeing Today Sotheby’s International Realty remains “the” real estate company for you.

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