List your home with us

Selling your home is oftentimes one of, if not the largest financial transaction of your life.

Our clients count on us to manage the entire process, end to end. From initial consultation, to preparing your home for market, to designing and executing unparalleled marketing strategy, to expertly negotiating the highest possible price with the best possible terms—and finally, systematically closing the sale of your home—you can rest easy knowing that you are in good hands.

Our Concierge Experience means you never have to wonder what is coming next—we are there every step of the way.

Why Ruba and Haifa

Expert Guide

  • Experienced, masterful guidance at every step
  • With us, you never have to wonder, “What’s next?”
  • Easy-to-understand guides throughout your experience, from day one
  • We absorb all the stress and details so you don’t have to

Proven Marketing Strategy

  • Aligned with Top National Strategist
  • Looking to buy off-market? Our ROI-based marketing helps find the exact property you want
  • Systematized approach to finding that hidden golden nugget with elite marketing techniques

Powerful Negotiation

  • We negotiate like it’s our own money on the table—because that’s what you deserve
  • We take our fiduciary responsibility to our clients with the utmost sincerity
  • We get to know the other side of the transaction as well to help get everyone more of what they want and get our clients the best possible outcome

Elite Team Approach

  • Expert team of agents, working together for YOU
  • With us, business is a family matter—as a mother-daughter team, we value relationships and communication within our team, and with you
  • Our combined nearly 50 years in real estate and hundreds of millions sold give us the experience and wisdom to go to work for you

Trustworthy Partner

  • Buying real estate can be, by nature, a stressful process—our job is to help you before you know you need help, and be your go-to in times of need
  • Clear communication is a top priority—you are in the know at every turn
  • Being trustworthy enough to guide you through what is often the largest financial transaction of your life is an honor

Local Knowledge & Connections

  • Our combined nearly 50 years in real estate bring decades of knowledge, experience and wisdom
  • We live here, work here, and have built our lives here
  • As elite agents in this market, we are well connected with fellow area agents, working to your advantage should anything arise
  • Our relationships in this industry help our clients get the best possible outcome in every scenario

Commitment to Best Practices

  • Going above and beyond is in our nature
  • Always researching updated best practices to maximize our clients’ experience
  • Achieving your goals and your happiness is our #1 priority

Attention to Detail

  • Our guides and reports are second to none—with Haifa and Ruba, you get the whole story
  • It can feel like there are a million moving parts in a real estate transaction…it’s our focus to make sure that the i’s are dotted and t’s are crossed—every single time
  • We know the questions to ask and the experts to call

What to expect

Initial Phone Call

On our initial phone call, we will cover your goals as a seller on a high level, and schedule your Strategic Marketing Consultation.

Strategic Marketing Consultation

The Strategic Marketing Consultation typically takes 90-120 minutes. We will get to know each other, cover your goals as a seller in greater detail, and cover our step-by-step strategy for getting you the highest possible price in the fewest days on market.

Our mission is to take all the stress from your plate. At your Strategic Marketing Consultation, you will get the first look at our complete Concierge Experience.

We will also cover more of the “nitty-gritty” details such as “dos and don’ts,” the nuances of our local market, and legal paperwork.

Next Steps

We start with our Listing Marketing Calendar, which walks you through the process from “today” to “sold” with minimized headaches and maximized sale price—in as little time as possible.

Our Concierge Experience means the entire process is as stress-free as possible.

From scheduling vendors for minor property updates, to designing and executing unparalleled marketing strategy, to expertly negotiating the highest possible price with the best possible terms—and finally, systematically closing the sale of your home—we will be by your side.

Thinking of selling in the next 12 months?

Schedule your Strategic Marketing Consultation today

$969M+

IN REAL ESTATE SOLD SINCE 1980

TOP 1%

NATIONWIDE ELITE AGENT RANKING

40+ YEARS

COMBINED EXPERIENCE

In Their WOrds

I was particularly impressed by the thoroughness of the process and attention to detail related to marketing and outreach. Throughout the transaction Haifa & Ruba were there whenever I needed assistance. They both made this potentially stress filled experience relatively painless. It was a true pleasure working with Haifa and Ruba and I would highly recommend them for anybody in need of a Real Estate agent.

Haifa and Ruba were incredibly fast in their response times and in getting things done. Within a day of our initial planning discussion, they had arranged multiple inspections, handyman repairs, and provided requested information and recommendations.

Haifa and Ruba somehow managed to make this process enjoyable – AND they were able to get us a phenomenal price for our home!

Their overall approach is helpful without being pushy or intrusive. My lender (who I found independently) told me right off the bat that Haifa and Ruby are some of the best agents he’s ever dealt with. I’ve always been the skeptical type when it comes to salespeople in general, but I can whole heartedly recommend Haifa and Ruba as real agents that will look out for you!