Our clients love working with us because we love what we do—and it shows.

With us, real estate is more than business. It’s family. As top-ranked agents on the San Francisco Peninsula and as a mother-daughter team, we approach real estate differently.

Relationships are the foundation of our business. Our clients love our hands-on, fun, no-nonsense approach.

Together, we have nearly 50 years in real estate. That’s nearly half a century of experience, wisdom and market knowledge—all going to work for you.

Why our clients choose us

Are you thinking about selling, but don’t know where to start? Concerned that you won’t know how to maximize your return on investment…and feeling lost in a sea of real estate agents?

Are you ready to buy a home on the Peninsula, and worried about paying too much? Not sure where to turn in a world where it seems everyone has a “friend” in the business?

The chaos of real estate ends the second you call us.

With our Concierge Experience, we take all the hassle and stress off your plate, so you can focus on enjoying the experience—and living your full life. We make sure every i is dotted, and every t is crossed.

Sellers, your true target is selling your home for the highest possible price in the fewest days on market.

Buyers, your true target is finding your ideal home, and strategically negotiating for the best possible terms.

For many of us, buying and selling real estate is one of the largest financial transactions of our lives. You want someone who you can trust to guide you every step of the way.

We look forward to helping you make your real estate goals your reality.

Giving Back

Giving back is an important part of our lives—and our business. With every transaction, we give $500 to the charity of our clients’ choice.

We personally support School Force, Children’s Miracle Network, Second Harvest Food Bank, Toys for Tots, and the Humane Society—organizations that are on missions near and dear to our hearts.

Why Ruba and Haifa

Expert Guide

  • Experienced, masterful guidance at every step
  • With us, you never have to wonder, “What’s next?”
  • Easy-to-understand guides throughout your experience, from day one
  • We absorb all the stress and details so you don’t have to

Proven Marketing Strategy

  • Aligned with Top National Strategist
  • Looking to buy off-market? Our ROI-based marketing helps find the exact property you want
  • Systematized approach to finding that hidden golden nugget with elite marketing techniques

Powerful Negotiation

  • We negotiate like it’s our own money on the table—because that’s what you deserve
  • We take our fiduciary responsibility to our clients with the utmost sincerity
  • We get to know the other side of the transaction as well to help get everyone more of what they want and get our clients the best possible outcome

Elite Team Approach

  • Expert team of agents, working together for YOU
  • With us, business is a family matter—as a mother-daughter team, we value relationships and communication within our team, and with you
  • Our combined nearly 50 years in real estate and hundreds of millions sold give us the experience and wisdom to go to work for you

Trustworthy Partner

  • Buying real estate can be, by nature, a stressful process—our job is to help you before you know you need help, and be your go-to in times of need
  • Clear communication is a top priority—you are in the know at every turn
  • Being trustworthy enough to guide you through what is often the largest financial transaction of your life is an honor

Local Knowledge & Connections

  • Our combined nearly 50 years in real estate bring decades of knowledge, experience and wisdom
  • We live here, work here, and have built our lives here
  • As elite agents in this market, we are well connected with fellow area agents, working to your advantage should anything arise
  • Our relationships in this industry help our clients get the best possible outcome in every scenario

Commitment to Best Practices

  • Going above and beyond is in our nature
  • Always researching updated best practices to maximize our clients’ experience
  • Achieving your goals and your happiness is our #1 priority

Attention to Detail

  • Our guides and reports are second to none—with Haifa and Ruba, you get the whole story
  • It can feel like there are a million moving parts in a real estate transaction…it’s our focus to make sure that the i’s are dotted and t’s are crossed—every single time
  • We know the questions to ask and the experts to call

Thinking of buying or selling in the next 12 months?

Schedule your Initial Marketing Consultation today

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